An introduction to
Customer Relationship Management
This one-day course
will help you introduce the different facets of
Customer Relationship Management (CRM) to
participants and show them how to identify who
their customers really are, analyze the key
components of CRM, and understand how it
integrates within an organization.
Specific learning objectives include
- Develop an
understanding of the terms and benefits of
CRM on a company’s bottom line.
- Analyze the
different components of a CRM plan.
- Develop
their checklist for readiness and success in
CRM.
- Identify
how CRM creates value for organizations and
customers.
- Identify
developmental roles that have the greatest
impact on CRM.
Contact us to learn more about this
program. |
